Monthly Archives: June 2026

Rolex Doesn’t Need Fireworks To Celebrate 100 Years Of The Oyster

GMT-Master II 2026

Every major brand arriving in Geneva this week seems determined to prove it’s the industry’s boldest innovator. New alloys, increasingly complicated movements, experimental displays, and enough marketing superlatives to fill an exhibition hall. Rolex has taken a different route. As the Oyster case reaches its centenary, the brand hasn’t unveiled an outlandish concept watch or […]