The Latest Addition to Rolex’s Perpetual 1908 Collection


Last year, Rolex introduced the Perpetual 1908 collection, aiming to rejuvenate its formal-focused segment from a fresh perspective following the discontinuation of its Cellini collection. This year, the brand expanded the series further, revealing a new platinum-clad, time-only edition at Watches & Wonders 2024.

The new Rolex Perpetual 1908 boasts a 39mm case, reminiscent of the original oyster shape but with a slimmer profile, emphasizing refinement. Crafted from polished platinum, it distinguishes itself from its gold counterparts released in 2023. The design features a tapering crown and lugs, anchoring it within the growing collection, while a slim fluted bezel adds a classic touch.

The dial showcases a guilloche “rice-grain” pattern as its backdrop, presented in Rolex’s signature ice blue, reminiscent of other platinum edition watches like the Day-Date and Daytona. Applied indices with Arabic quarter markers set this watch apart, along with a sub-seconds dial at 6 o’clock and the brand’s logo prominently positioned at 12 o’clock. Unique hands sweep over the dial, indicating the hours and minutes.

Powering the watch is the replica Rolex caliber 7140, equipped with modern technical features such as a Syloxi hairspring made of silicon and Paraflex shock absorbers. The automatic mechanism offers a 66-hour power reserve and maintains accuracy within +/-2 seconds per day. A skeletonized bi-directional rotor winds the movement, visible through the sapphire exhibition caseback, showcasing its fine finishing.

The new Rolex Perpetual 1908 comes fitted with an alligator leather strap as standard, priced at 29,600 CHF, or approximately $32,500 USD at the time of writing.